Marketing and Promotion Consultancy
Even the best product or service is worth nothing if it is not marketed
or promoted properly. However, no one is an expert in all aspects of
business management. Increased competition, diversification of markets,
and information technological advances have created more sophisticated
customers who are hypersensitive to being "marketed to" and necessitates
a marketing plan - a systematic implementation of appropriate, specific
Seminars, Receptions, Conferences,
and Press Meetings
Organizing and managing of the above activities typically range from
reservation of suitable facilities and negotiation of catering cost,
to creation of a preferred mailing list, production and mailing of invitations,
to follow-up and registration and listing of participants.
Brochures, Newsletters, Annual
Reports, Books, and Supplements
Produced in accordance with your requirements of design and text appropriate
for your target audience by a team of experienced proofreaders, creative
designers, and efficient print shops equally devoted to delivering the
best quality at a reasonable price.
Press Releases and Announcements
Regular editorial coverage is a cost-effective promotion tool - and
it establishes a valuable contact with the Media.
We at marine-marketing.gr help you identify news opportunities, assist with the text,
and distribute your messages to press representatives of the Greek and
International Shipping Media.
Mailing Services and Databases
Our database containing Greek-based Owners, Operators, and Management
companies, as well as marine service companies, the Press, and others
could be edited or supplemented with contacts of your own in order to
produce your final mailing list.
Websites and E-marketing
A website provides swift access to reliable and useful information,
when designed, constructed and maintained properly. Sites with outdated
news, or unfocused and extravagant presentation will be visited only
We help with your domain name reservation, planning, design, and construction
of websites that communicates your key messages to target audiences
and we take care of maintenance and updating.
can be an effective tool for promotion and sales
of certain products and services, it can however also be negatively
perceived by more sophisticated customers who are hypersensitive to
being "marketed to".
As consultants we have at times advised a client not to use e-mail marketing.
The essence is to know the underlying perceptions that connect your
service/product to your target group.